Leyla Norooz
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Case Studies

Augmented Reality App Design

Designing an AR mobile app experience for the 2018 Nickelodeon Kids’ Choice Sports Awards

Main Goal

Brainstorm and develop design criteria and design ideas for how children will interact with the KCSA live on air via AR.

My Role

UX Researcher


Projects

Explore the multi-disciplinary research I have participated in throughout my career.

 
 

Wearable Technology for Children's Educational Purposes

2013 - 2022: Building on my Master's Thesis work on BodyVis, in my dissertation research I aim to tackle challenges around designing wearable technologies to help elementary-aged children understand abstract information in learning environments.

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Participatory Design (Cooperative Inquiry)

2012 - 2019: Since 2012, I have been a design partner with the University of Maryland's Kidsteam. This co-design group of children and adults work collaboratively as equal stakeholders to brainstorm, design, and prototype children's technologies.

 
 
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Muslim Bloggers and Online Harassment

2017 - Present: Investigating negative feedback and online harassment against visibly female Muslim lifestyle bloggers. Interested in the various types of harassment these women receive as a result of their blogging, how they handle that harassment, and their views on being Muslim bloggers. 

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Personal Projects

On my own time, I enjoy building small tech for very specific needs.

 

Skills

Types of Studies

  • Exploratory

  • Foundational

  • Usability

  • Concept Testing

  • Field Studies

Research Methods

  • Interviews (in-home, on-site, remote, paired)

  • Observations

  • Contextual Inquiry

  • Diary Studies

  • Focus Groups

  • Participatory Design

  • Cooperative Inquiry / Co-design

  • Task Analysis

  • A/B Testing

  • Multivariate Testing

  • Usability Studies

Software and Tools

  • SPSS

  • NVivo

  • Dedoose

  • Figma

  • Microsoft Word, PowerPoint, Excel

  • Google Slides, Docs, Sheets

  • HTML/CSS

  • Arduino